Castries, St. Lucia –IMC, parent company to the Caribbean’s leading sports channel SportsMax, announced today that it has acquired Caribbean distribution rights for Fox Soccer
Plus, the new sports channel, that will complement SportsMax and complete the ultimate football, cricket and rugby fan experience. Fox Soccer
Plus launches in fan-friendly high definition on Monday, March 1, 2010 on cable networks throughout the Caribbean and replaces Setanta Sports, which announced that it was exiting the North American and Caribbean markets as of February 28, 2010. Fox Soccer
Plus will broadcast all of the football and some of the rugby content that Setanta Sports had broadcast plus will add content from Italian Serie A and England.
“With these programming acquisitions, SportsMax and Fox Soccer Plus become the definitive destinations for the world’s most popular sports,” said David Nathanson, Executive Vice President and General Manager of Fox Soccer Channel. “Fox Soccer
Plus presents us with a unique opportunity to expand on the core mission of providing Caribbean viewers with the best sports competitions worldwide and adds rugby to our impressive lineup of soccer offerings.”
The new channel, Fox Soccer Plus, will be available through cable operators via the MaxPak subscription package and the smooth transition will see Fox Soccer
Plus being made available on the same channel that Setanta Sports was offered. It will show exclusive matches from the Barclays Premier League, the UEFA Champions League, England’s FA Cup, and Italy’s Serie A. Fox Soccer
Plus will be offered to cable providers across the Caribbean countries where SportsMax is available as a premium service in the MaxPak tier subscription package.
“Our main aim was to ensure that subscribers in the Caribbean continue to get the best football and rugby content and with the integration of Setanta Sports content into the other outstanding programming that Fox Soccer
Plus will offer, MaxPak subscribers will be getting a better product with Fox Soccer
Plus.” said Oliver McIntosh, President and CEO of SportsMax Limited. “We are pleased to be extending our relationship with Fox which will give the market more of what they demand – the best of international and regional sports on SportsMax and Fox Soccer
Plus.”
The transition will also see SportsMax and Fox Soccer Plus being made available only through the MaxPak package as of July 1, 2010, discontinuing the option for subscribers to get SportsMax only. As of July 1, The MaxPak package price will be decreased to EC$31.00 including VAT.
Fox Soccer Plus programming kicks off with an impressive lineup of live soccer matches during the network's first week. Barclays Premier League matches set to air March 6-7 will feature Chelsea and Manchester City while the FA Cup quarterfinals will take centre stage along with Juventus v Fiorentina in the Italian Serie A. Rugby fans will be delighted to see action from the Magners League and Guinness Premiership.
Contact:
Tanya Lee
Regional Marketing Manager
SportsMax Limited
22 Chalmers Avenue
Kingston
1-876-757-6361 (tel)
1-876-322-0778 (mob)
tlee@sportsmax.tv
www.sportsmax.tv